Rithm Capital is making a big bet in the office sector in two major coastal cities. The asset manager, along with joint venture partners, is planning to pour about $250 million into capital improvements across an office portfolio that’s managed by its subsidiary, Elecor Properties.
The entity was formerly known as Paramount Group, which just made the brand change effective this week. Elecor manages trophy office buildings in both New York and San Francisco.
The goal for Rithm under the capital improvement plan is to transform the office portfolio “into an operating platform built for the next evolution of the workplace,” while attracting talent and elevating productivity.
Currently, four improvement projects are underway in the portfolio. For New York, this includes 1633 Broadway in Midtown Manhattan, which is re-hauling the lobby, adding an atrium on the 17th floor, implementing amenity space on the second floor and upgrading the plaza and elevators; the other is 712 Fifth Avenue in Midtown, which is looking to develop a hospitality-driven workplace.

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